Summer Conference Spanien

Modul 1: Leadership & Corporate Diplomacy
To be a successful leader implies the skill to be well versed in knowing the importance of leadership and developing traits of good leaders. A successful and sustainable leadership is important in medium sized national companies as well as in large global companies. Which are the social roles and responsibilities played by corporations and leaders that conduct business in foreign regions experiencing social or political conflict? Those and more topics will be covered in this module, that consists of two parts: “Leadership for Highly effective executives.” and “Corporate Diplomacy – Strategy & Instruments for Mediation- and Negotiation techniques.”

Modul 2: Digitalisation & Communication
To communicate effectively, both in personal, eye-to-eye situations as well as in the “cyberspace”, UCAM’s professors of the Departments of Social Sciences and Communication have developed this module, with the idea of instructing students in the techniques, tools and know-how today necessary for being an effective communicator in different platforms and scenarios, from the office to managing your identity, image and personality in the web. Public speaking skills and digitalisation skills are inescapable today more then ever before in our “communication societies”. The technological revolution has brought us a new world of possibilities capable of changing the way we buy, train or communicate thanks to XR technologies and the Metaverse.