Summer School Cape Town

Modul 1: Business Psychology (8 ECTS)
We live in a world characterized by increasing volatility, uncertainty, complexity and ambiguity (VUCA). The module defines and examines VUCA and connects these factors to related concepts. It develops the knowledge and skills for leading and motivating teams in organizations. The goals are to provide both the conceptual understanding and the behavioral skills required to improve team effectiveness. This module will explore thinking, heuristics and metacognition with the goal of building students’ ability to more effectively deal with the information they will be flooded with, and expected to utilize, in all aspects of their lives.

Modul 2: Behavioral Economics (8 ECTS)
This module will discuss South Africa’s post-apartheid financial economic performance. The session will examine the socio-economic trends that have developed since 1994, with a focus on the class and political implications, the effects and implications of the country’s ratings downgrades, and the countries possible socio-political trajectory. The module develops knowledge and understanding of consumer behavior, with a focus on marketing in emerging market economies. The main goal is to provide students with an appreciation of the role that culture plays in driving consumer behavior.