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KCBT

German-Sino Competence Center of Business & Technology

The German-Sino Competence Center of Business & Technology pools the research activities conducted at the FOM German-Sino School of Business & Technology. Objectives: demonstrating general global developments and their international causes, effects, interrelations, and perspectives. The core subjects include:

  • energy and environment, digitalization and structural change
  • demographic change and urbanization
  • globalization and international banking
  • intercultural management, human resources and business psychology
  • applied statistics and big data
  • environmental law
  • medical economics

Researchers of both FOM University and its Chinese partner universities are to be involved in these activities. They include:

  • genuine research on relevant topical issues in China
  • organizating conferences and symposia in cooperation with Chinese partner universities as well as other renowned universities in China 
  • publications
  • academic cooperations with Chinese and German institutions and organizations
  • exchange of visiting researchers
  • improving the quality of research and advancing research concepts

 

 

News

Summer Survey 2020 on Bioeconomy | Consumer Survey on the Subject of Sustainability in China

Summer Survey 2020 on Bioeconomy

Consumer Survey on the Subject of Sustainability in China

The protection of the climate and natural resources is one of the biggest challenges of the 21st century. In the light of the Science Years on the topic of bioeconomy organized by the Federal Ministry of Education and Research (Bundesministerium für Bildung und Forschung), KCBT and FOM’s ifes Institute for Empiricism and Statistics conducted a survey on the topic. With the help of about 980 Chinese students, more than 13,000 people were interviewed in the summer of 2020. The key results are:

© FOM/Yasmin Lindner

Based on the survey, China Daily has published an article entitled “FOM Survey 2020 on Chinese people’s green awareness”, which you can read here.

  • Subjects that concern people personally are the ones that they regard the most relevant.
  • The interviewees regarded avoiding mineral oil and microplastics as the most relevant aspects when it comes to food, household products, and clothes.
  • People who consume meat spend more money on food per month than people who eat vegetarian or vegan.
  • Generation Z (ages 12-23) shows the highest willingness to pay for sustainable products when it comes to vacation/leisure time/sports, fashion and clothes as well as electronics.
  • When asked about areas in which they were willing to limit their consumer behavior, the interviewees named those that are most dependent on one‘s income elasticity: electronics, fashion and clothes, mobility as well as vacation/leisure time/sports.

More information on the “summer survey 2020 – bioeconomy in China” is available here (in German).

New Year's Survey China 2019 | Investigation of Consumer Behavior Regarding Presents for Chinese New Year

New Year’s Survey China 2019

Investigation of Consumer Behavior Regarding Presents for Chinese New Year

The survey, carried out in the winter of 2019 by KCBT and FOM’s ifes Institute for Empiricism & Statistics, explored the consumer behavior regarding presents for Chinese New Year by interviewing 6400 Chinese people, following the analysis of the consumer behavior at Christmas in Germany. The key results are:

Prof. Andreas Oberheitmann, Head of Research at KCBT, was one of the stakeholders (© FOM/Tom Schulte)
  • The increasing affluence has a positive effect on the willingness to buy more presents for Chinese New Year.
  • Chinese men buy presents later than Chinese women – between one week and one day before the celebration.
  • Generation X (ages 39-54) spends the highest amount of money on New Year’s presents (967 RMB/127 Euros)
  • When it comes to presents, Chinese consumers are influenced by social media much more strongly than consumers in Germany, who tend to rely more on recommendations of friends.
  • In China, preferred gifts are food, money, wellness treatments, clothes as well as cosmetics/beauty products.

You can find more information on the “New Year’s Survey China 2019” here (in German).

Based on the survey, China Daily has published an article entitled “Elders most generous with Chinese New Year gifts: poll”, which you can find here.

German-Sino Competence Center of Business & Technology
KCBT FOM

Contact

Andreas Oberheitmann
Prof.
Andreas Oberheitmann
Head of Research and Head of the Energy and Environment, Digitalization and Structural Change section
+49 201 81004 556
Axel Müller
Prof. Dr.
Axel Müller
Deputy Head of Research and Head of the Demographic Change and Urbanization section
+49 201 81004 327