Hochschulbereich

Wirtschaft & Management

Master-Studiengang
Business Administration

Hochschulabschluss: Master of Business Administration (MBA)
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Semester 1-4

1. Semester

Crashkurse1

  • Crashkurs BWL
  • Crashkurs Methodology

Economics

  • Supply and Demand
  • Costs and Revenues
  • Theory of the Firm
  • Factor Markets
  • Market Failure
  • Unemployment and Inflation
  • Money and Monetary Policy
  • Policy Approaches
  • International Trade

Marketing

  • The Role of Marketing
  • Market Analysis
  • Marketing Objectives and Strategies
  • Unique Selling Proposition
  • Marketing Mix
  • Target Groups

Human Resource Management

  • General Framework of Human Resource Management
  • Corporate Culture
  • Organisation Theory
  • Motivation Theory

Financial Management

  • Objectives in Financial Management
  • Stakeholder vs. Shareholder Management
  • Ethical Aspects in Financial Management and Corporate Governance
  • Financial Planning
  • Investment
  • Cash Management

2. Semester

Strategic Corporate Management

  • Strategic Analysis
  • Theoretic Approaches
  • Strategy Formulation
  • Choices and Implementation
  • Different Strategic Contexts

Business Law

  • Civil Law
  • Commercial Law
  • General Terms and Conditions
  • Trade Law
  • Labour Law
  • International Legal Systems

Soft Skills & Leadership Qualities

  • Role of Managers
  • Rhetoric and Negotiation Skills
  • Presentation and Moderation Skills
  • Leadership and Motivation Theories
  • Leading Skills

Management Decision-Making

  • Decision-Making Techniques
  • Rational and Intuitive Decision Models
  • Information Requirements and Information Management
  • Managing Risk and Uncertainty

 

3. Semester

Research Methods

  • Organisation and Management Research
  • Research Strategy and Design
  • Questionnaire and Survey Design and Sampling Techniques
  • Analysis of Quantitative Data
  • Dilemmas of Research Choice

International Investment and Controlling

  • Controlling Methods
  • Requirements in HGB/IFRS
  • SWOT Software Tool: Analysis, Finance Planning
  • Reports on Cash Flow and Balance Sheet

International Management²

Iternational Strategy & Sales Management

  • Sales Goals
  • Structure
  • Organisation, Personal and Team Selling (Negotiation Skills)
  • Selection and Management of Distribution

International Entrepreneurship

  • Business Plan
  • International Business Activities
  • Financial Planning
  • International Controlling and Implementation of Management Systems

 

4. Semester 


Master Thesis and Kolloquium



1) Um gut vorbereitet ins nächste Semester starten zu können, bietet Ihnen die FOM zur Unterstützung zu Beginn des ersten Semesters die Crash-Kurse BWL und Methodologie an, in denen Sie relevante fachliche Grundlagen auffrischen können.


2) Weitere Vertiefungsrichtungen

Statt “International Management” bieten wir Ihnen außerdem folgende Vertiefungsrichtungen zur Wahl an:

  • Finance
  • Marketing & Sales
  • Process & Change Management
  • Project & Contract Management
  • Medical Management
  • Energy Economics
  • Consulting

Das Angebot der Vertiefungsrichtungen ist abhängig vom jeweiligen Studienort. Gerne informiert Sie die Studienberatung vor Ort/ die zentrale Studienberatung über die möglichen Vertiefungsrichtungen an dem von Ihnen gewünschten Studienort. Das Zustandekommen einer Vertiefungsrichtung ist abhängig von einer Mindestteilnehmerzahl.

Hochschulabschluss:
Master of Business Administration (MBA)
Studiengang:
Business Administration
  Änderungen vorbehalten.