First Semester
Economics (5 CP)
- Supply and demand
- Costs and revenues
- Theory of the firm
- Factor markets
- Market failure
- Unemployment and inflation
- Money and monetary policy
- Policy approaches
- International trade
Marketing & Communication (6 CP)
- The role of marketing
- Market analysis
- Company Analysis
- SWOT-Analysis
- Marketing objectives
- Marketing mix
- Communication: Internal, External, Digital, International
HR & Leadership Competencies (5 CP)
- General Framework of Human Resource Management
- Corporate Culture
- Leadership in teams
- Motivation Theory
Financial Management (6 CP)
- Objectives in financial management
- Stakeholder vs. Shareholder Management
- Ethical aspects in financial management and corporate governance
- Financial planning
- Investment
- Cash management
Second Semester
Strategic Corporate Management (6 CP)
- Strategic analysis
- Theoretic approaches
- Strategy formulation
- Choices and implementation
- Different strategic context
International Business Law (5 CP)
- Main features of the German legal system and embedment in European and international law
- Basics of contract law (including European and international references)
- Basics and current developments of commercial and corporate law
- Industrial property rights - Introduction to the national, European and international competition, trademark and patent law
- Basics of international arbitration procedures
Value-based Controlling & International Accounting (5 CP)
- Classification of accounting methods according to IFRS in the national and international normative context
- Goals, objectives and principles of IFRS accounting methods
- Components of IFRS annual financial statements
- General reporting and valuation rules of the IFRS
- Value-orientated controlling and indicator systems
- Possible applications and limitations of value-orientated indicators/systems for performance measurement and management through controlling
Management Decision-Making (5 CP)
- Decision-Making techniques
- Rational and intuitive decision models
- Information requirements and information management
- Managing risk and uncertainty
Third Semester
Research Methods (5 CP)
- Organisation and management research
- Research strategy and design
- Questionnaire and survey design and sampling techniques
- Analysis of quantitative data
- Dilemmas of research choice
International Investment (5 CP)
- Theoretical foundation of asset management
- Information content of derivatives and instruments
- Corporate diversification and hedging
- Net present value vs real options
- Planning of earnings, investments and finance
- Analysis of earnings, cash flows and assets/liabilities
- Finance and investment decisions (e.g. Private Equity, M&A)
- Shareholder value management
Advanced Module I: International Strategy & Sales Management (6 CP)
- Sales Goals
- Structure
- Organisation, Personal and Team Selling (negotiation skills)
- Selection and Management of Distribution
Advanced Module II: International Entrepreneurship & Innovation(6CP)
- Business Plan
- International Business Activities
- Structuring and developing a Innovation Management Process
- Structuring and developing a (Digital) Business Model and (Digital) Value Chain
Fourth Semester
Master-Thesis and Colloquium (25 CP)
