Procurement, Production & Marketing

The Procurement, Production & Marketing module addresses the growing demands on managers to adopt an interdisciplinary perspective. Apart from the necessary specialist knowledge of the respective sub-disciplines, particular emphasis is placed on an interdisciplinary approach. This module follows on from the FOM-specific didactics introduced in the Management Basics module.

Curriculum:

Procurement

• Demand management
• Supplier management
• Quality management in procurement
  
  

Production

• Organisational structure of production
• Workflow organisation of production
• Production in service providing companies 

Marketing

• Operative marketing
• Product policy
• Pricing policy
• Distribution policy
• Communication policy
• Efficient consumer response