Modul: Doing International Business and Entrepreneurship in AfricaThis course provides students with a foundation of knowledge about global sectors and economies of African market. It will help students who aspire to conduct international business, manage a global brand, or find high‐growth investment opportunities in Africa. This course provides an overview of some of the opportunities and challenges with respect to doing business in the region. As part of this course, students will take an in‐depth look at economic, political, and structural reforms, realities and practicalities of operating in African markets.
Modul: Behavioural Economics in African organzations
This course provides students with an understanding of issues in behavioral economics, with an emphasis on tourism industry in Africa. The course explores market and consumer trends in tourism sector, technological advancements, and the modern tourist. It covers behavioural aspects of business practices and policy challenges in the tourism industry. It covers the issues of decision making, tourism hosting dynamics, digital mediation, service design, and planning policy considerations with specific focus on nature and scope of African culture. Relevant case studies illustrating successful and unsuccessful behavioural tactics and strategies for tourism businesses and organizations in African context are reviewed in order to improve students analytical and decision-making skills and help students to understand the principles of behavioural economics, and pressing challenges and how decision-making environment can influence the business outcomes.