Modul 1: Doing International Business and Entrepreneurship in Africa
This course provides students with a foundation of knowledge about global sectors and economies
of the African market. It will help students who aspire to conduct international business, to manage a global brand, or find high‐growth investment opportunities in Africa. This course provides an overview of some of the opportunities and challenges with respect to doing business in the region. As part of this course, students will take an in‐depth look at economic, political, and structural reforms, realities and practicalities of operating in African markets.
Modul 2: Behavioral Economics in African organizations
This course provides students with an understanding of issues in behavioral economics, with an emphasis on tourism industry in Africa. The course explores market and consumer trends in the tourism sector, technological advancements, and the modern tourist. It covers behavioral aspects of business practices and policy challenges in the tourism industry. This course improves students’ analytical and decision-making skills and help students to understand the principles of behavioral economics.