Cooperation Study Programme with
keystone Global Careers
Master's Study Programme
Marketing & Digital Media Communication
Degree: Master of Science (M.Sc.)
Only the right marketing strategy makes a product or service successful! Especially in times when competition is soaring, creative marketing campaigns are crucial for successful product placement. Only clear and targeted digital media communication of the product features can attract the attention of customers and secure competitive advantages in the long term.
M.Sc. in Marketing & Digital Media Communication teaches you sound and specific expertise as well as extensive methodological skills to plan and implement advertising measures and marketing strategies. You will also get to know aspects of online marketing and, for example, deal with social media marketing. This program offers a critical analysis of the operation, functions, use, embeddedness and ramifications of social media in a globalized, networked society.
By completing this course, you can plan marketing and communication measures, measure the advertising impact of media used and align campaigns with market and target group requirements. The FOM Hochschule has developed a study programme, which will qualify you for a variety of tasks, for example in marketing and communication departments of companies of all industries as well as in advertising and PR agencies.
In cooperation with the FOM Hochschule, students from India have the opportunity to participate in the new Master’s programme "Marketing & Digital Media Communication" at keystone Global Careers in Ahmedabad, India.
The first two semesters of the study programme will be held at keystone Global Careers in India, and the third and fourth semester will take place at the FOM Hochschule at the German University Center in Essen, Germany.
The Master’s degree in Marketing & Digital Media Communication will be completed with the academic degree Master of Science (M.Sc.). The degree will be awarded by FOM Hochschule für Oekonomie & Management.
Information on Master's Programme "Marketing & Digital Media Communication"
Degree: Master of Science (M.Sc.)
Length: 4 Semester inclusive Thesis
Place of Study: 1st & 2nd Semester: keystone Global Careers, India / 3rd & 4th Semester: FOM Hochschule Essen, Germany
Course Language: English
Accreditation: The FOM - a non-profit-oriented University of Applied Sciences - and its academic degrees are staterecognized and all its study programmes are accredited. FOM Hochschule is Germany’s largest private university with over 20 years worth of teaching and research experience
Cooperation with: keystone Global Careers, India
Bachelor's degree with at least 60 credit points in Economic modules.
First Semester at keystone Global Careers
Leadership & Sustainability
- Leadership as part of normative, strategic and operative business management and in the context of diversity management
- Leadership styles, techniques and instruments
- Ethics and sustainability
Decision Focussed Management
- Traditional decision theory
- Management decisions from a psychological perspective
- Decisions in a strategy context
Digitalization in Marketing
- Big Data
- Online Marketing
- Social Media & Mobile Marketing
Advertising & media Psychology
- Media use
- Psychological media impact
- Psychological models of advertising impact
- Advertising, product and price design
- Brand psychology and brand relations
- Customer satisfaction and loyalty
- Meaning of market research
- Market research methods
Second Semester at keystone Global Careers
- Fundamentals of CRM
- Customer Satisfaction
- Customer Loyalty and Customer Loyalty Management
- Customer Value
- Analytical CRM Implementation
- Development and conception of systems in E-Business
- Processes in E-Business
- Management in E-Business
Communication & Digital Media
- Channels of perception and their significance for communication
- Communication Models
- Integrated Corporate Communications
- Public Relations
- Brand Management
Marketing & Communication Planning
- Phases of Marketing Planning
- Communication Concept
- Determination of the communication budget
- Measurement of the communication effect
- Public Relations
- Fundamentals in listening, reading, writing and speaking
- Basic grammatical skills
- Application in situations of everyday life
Third Semester at FOM Hochschule
International Marketing Management
Quantitative Data Analysis
Advertising & digital Communication Campaigns (Project)
Scientific Methods in Marketing & Sales Research
- Selection of methods in marketing and sales research
- Preparation of an exposé in preparation for the Master's thesis
Empirical Research Project
Applied Project I
Fourth Semester at FOM Hochschule
Applied Project II
All information on registration and tuition fees can be found on the Keystone Global website » keystoneglobalcareers.com
Academic cooperation India:
Contact at FOM Hochschule
Contact for Students
Studying in Essen, Germany
Lying in the centre of the Ruhr area in Western Germany, the town Essen has a lot to offer – from significant industrial cultural monuments to charming local recreation areas. Students can enjoy large cultural opportunities such as the famous Folkwang Museum or the Aalto Theatre, as well as countless opportunities for going out.
For example, you should not miss a visit to the Coal Mine Zollverein Industrial Complex. Today, the former coal mine is part of the UNESCO World Heritage Site, and with its adjacent park, it is one of the region’s tourist magnets. As the greenest city in the German federal state North Rhine-Westphalia and one of the European Green Capitals, Essen delights everyone who wants to enjoy nature after a lecture.