Master of Business Administration (MBA)
Business Administration

1st semester 

Crash Courses¹

• Crash Course in Business Administration
• Crash Course Methodology

Economics

• Supply and demand
• Costs and revenues
• Theory of the firm
• Factor markets
• Market failure
• Unemployment and inflation
• Money and monetary policy
• Policy approaches
• International trade

Marketing & Communication

• The role of marketing   
• Market analysis
• Company Analysis
• SWOT Analysis
• Marketing objectives
• Marketing mix
• Communication: Internal, External, Digital, International

HR & Leadership Competencies

• General Framework of Human Resource Management
• Corporate Culture
• Leadership in teams
• Motivation Theory

Financial Management

• Objectives in financial management
• Stakeholder vs. Shareholder Management
• Ethical aspects in financial management and corporate governance
• Financial planning
• Investment
• Cash management

2nd semester

Strategic Corporate Management

• Strategic analysis
• Theoretic approaches
• Strategy Formulation
• Choices and implementation
• Different strategic contexts

International Business Law

• Main features of the German legal system and embedment in European and International law
• Basics of contract law (including European and international references)
• Basics and current developments of commercial and corporate law
• Industrial property rights - Introduction to the national,
  European and international competition, trademark and patent law
• Basics of international arbitration proceedings

Value-based Controlling & International Accounting

• The classification of accounting methods according to IFRS in the national and international normative context
• The goals, objectives and principles of IFRS accounting methods
• The components of IFRS annual financial statements
• General reporting and valuation rules of the IFRS
• Value-orientated controlling and indicator systems
• Possible applications and limitations of value-orientated indicators/systems for performance measurement and management through controlling

Management Decision-Making 

• Decision-Making Techniques
• Rational and intuitive decision Models
• Information requirements and information management
• Managing risk and uncertainty

• Organisation and management research
• Research strategy and design
• Questionnaire and survey design and sampling techniques
• Analysis of quantitative data
• Dilemmas of research Choice

• Theoretical foundation of asset management
• Information content of derivatives and instruments
• Corporate diversification and hedging
• Net present value vs real options
• Planning of earnings, investments and finance
  
• Analysis of earnings, cash flows and assets/liabilities
• Finance and investment decisions (e.g. Private Equity, M&A)
• Shareholder value management

• Sales Goals
• Structure
• Organisation, Personal and Team Selling (negotiation
  skills)
• Selection and Management of Distribution

International Entrepreneurship & Innovation

• Business Plan
• International Business Activities
• Structuring and developing a Innovation Management Process
• Structuring and developing a (Digital)
  Business Model and (Digital) Value Chain

Master Thesis and colloquium